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It’s heading towards golden times for ice skating star Jutta Leerdam (25) after she pulled the trigger when boyfriend Jake Paul beat Mike Tyson.
Back home in the Netherlands, there is Jutta hysteria ahead of the World Cup skating start in Nagano, Japan next weekend, where Leerdam will, as usual, be one of the favorites to win.
The experts believe the skater can now also «cash in» big after that boyfriend Jake Paul beat Mike Tyson last weekend, writes the Dutch newspaper De Telegraaf.
Leerdam posed for the fight in a white skirt with a high slit and silver details on the upper part. 60 million watched the boxing match on TV.
– For years, Leerdam has handled the sport differently than others. She has always worked with the brand «Jutta Leerdam», says advertising expert Max Kohnstamm to De Telegraaf.
The YouTuber Jake Paul earned almost half a billion Norwegian kroner from the show fight against the old boxing star Mike Tyson in Texas in the USA early Sunday morning Norwegian time. Paul won on points against a chanceless Tyson.
Paul has teamed up with his brother Logan Paul to become one of the world’s biggest YouTubers. He has also invested in martial arts.
Social media expert Joey Scheufler believes that Leerdam now has completely new opportunities in sports.
– Jutta doesn’t need to be on a team anymore to be very visible, says Scheufler writes the Daily Star.
Norway’s skater Ragne Wiklund is also in Nagano for the final preparations for the start of the World Cup.
Leerdam chose not to renew the contracts with the skating team Team Jumbo. Rather, she wanted to venture further as a private skater, in an exclusive collaboration with the energy drink Celsius. She makes a lot of money from that.
– She knows very well how to use social media. In combination with bikini pictures and other cool content, it naturally gives a large reach, says influencer expert Kirsten Jassies writes the Daily Star.
The experts believe that Leerdam can now use the brand’s inn towards the Olympics in 2026. The 25-year-old took Olympic silver in the 1000 meters in Beijing, but lacks the Olympic gold. Leerdam has four WC golds, two individual and two in team sprint.
Next year she will most likely come to Hamar, which hosts the WC in skating. It starts on March 13.
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